Ford Motor Company Marketing Research

Running Head: FORD MARKETING cut across great power back guild trade Research Paper Antoine great MK 351 Principles of trade Table of Contents Introduction------------------------------------------------------------------------------------------------- 3-4 Marketing mix, Manage ment Functions, Marketing plan, Life cycle of products, International markets-----------------------------------------------------------5-6 Impact of E-Commerce--------------------------------------------------------------------------------------6 Conclusion-----------------------------------------------------------------------------------------------------7 References-----------------------------------------------------------------------------------------------------8 Introduction Fords passel is to lead the worlds leading consumer company for automotive products and services. Our value: the customer is Job integrity. We do the right function for our customers, our people, our purlieu and our society. By improving everything we do, we provide superior returns to our sh atomic reckon 18h quondam(a)ers. Fords mission states We are a global family with a exalted heritage, passionately connected to providing personal mobility for people around the world.

We scream consumer needs and hold outstanding products that improve peoples lives (Ford, 2009). The Ford beat back Company was founded in 1903 with $28,000 interchange from twelve different investors. In the first couple long time the company just produced a few Model Ts and groups of 2 or 3 men would assemble the rail cars (Wikipedia, 2011). It then grew into ! nonpareil of the most successful and advantageous companies in the world. Henry Ford was 40 years old when he founded the Ford repel Company. They sold their first car shortly after offset up, about a calendar month after incorporation. One of the most inventive things that the Ford Motor Company did was be the pioneer of the assembly line. First apply at the subalpine Park plant in Michigan, this untested invention...If you want to put down a full essay, order it on our website: BestEssayCheap.com

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